Introducing North Automations Ai Workflows

Orchestrate Agentic Workflows with North Automations | Cohere Jul 27, 2026

3 minute read

Introducing North Automations: Intelligent workflow orchestration

We're excited to announce the launch of North Automations , Cohere's latest step in enabling enterprises to close the AI ROI gap with ease, control, and governance built in from the ground up.

The rapid proliferation of AI agents across the enterprise has created a new set of challenges that are widening the gap between agentic AI potential and its practical implementation. These challenges include:

Narrow workstreams: One-off agents solve narrow tasks vs end-to-end workflows that emulate how employees actually work across systems and teams. Lack of governance: Fragmented implementation of agents across the business prevents the ability to govern usage at scale. Cost: Using the same model across all steps in a workflow results in overblown budgets, where routing the right model for each step of the process is becoming a critical necessity.

These market challenges are yielding limited ROI.

"Current AI agent implementations are mostly built with individual, task-specific agents that provide incremental benefits, but create a value gap for enterprise-scale AI adoption," notes Gartner research analysts Anushree Verma and Alastair Woolcock in the Agentic AI Hype Cycle 2026 report. This fragmentation limits the transformative potential of AI agents and creates unmanaged security and risk issues.

Agent orchestration represents the next evolutionary stage and critical missing piece for enterprise AI: moving from isolated task automation to coordinated, outcome-driven workflows. This $550B market opportunity addresses the core ROI challenges that enterprises face today by providing a centralized layer to coordinate diverse agents across the enterprise, while delivering enterprise-grade governance and security at scale. Key features of North Automations Automations are designed to close the AI ROI gap with simplicity, control, and governance built in from the ground up. Powered by Cohere’s secure agentic platform, North , Automations enable employees, regardless of their technical abilities, to:

1. Turn complex workflows into simple outputs Use plain language to describe your goals and connect your tech stack. Set the frequency with scheduled runs. Create a clear and auditable execution path with loops and branching.

2. Stay in control at each step Choose the appropriate model at each step of the process to balance cost with performance. Use Plan mode to review and edit your approach before building. Use versioning to keep track of changes as you make updates over time. Test and iterate before publishing to production.

3. Govern AI safely at scale Identify the key moments to loop in colleagues for approval. Analyze automation usage over time and identify the most active users. Monitor input and output tokens consumed to manage costs.

Automations are embedded within Cohere’s full-stack agentic platform, North, which enables enterprises to:

Deploy securely across any on-prem or cloud environment. Interoperate within your tech stack using our first-party integrations, your MCP for any custom tool, or our SDK to power bespoke agentic platforms. Flexibly choose from Cohere’s highly efficient enterprise-specific generative or search models, or any external LLM. Maintain full visibility and control with guardrails, analytics, and granular roles and permissions.

Use cases for North Automations At Cohere, we’ve been using Automations across a range of business units to streamline how we work. Some examples include:

Our Marketing Operations team created an automation to streamline the process of getting insights into campaign performance. “We connected to our data semantic layer via BigQuery. North translates plain-language questions into SQL, runs the analysis, and returns the answer instantly, removing analysis bottleneck, accelerating speed to insights, and liberating analysts to pursue more strategic endeavors.”

– Martin Guzman, Sr. Marketing Analytics & Data Ops Manager, Cohere

Our Customer Success leadership team built a daily customer engagement tracker to stay on top of client health and communications. “Our automation pulls our current team members from the HR system, compares this list to our daily schedule, matches who we will meet for 1:1s, and searches Slack, Salesforce, and other sources for activity summaries and pending actions for these matched CSMs. It then takes the summaries and sends a morning Slack message for our review, helping managers have focused and impactful 1:1 meetings with their CSMs. This level of detail wouldn't be possible without North Automations.”

– Derek McNeil, Senior Manager, Customer Success, Cohere

Our Sales team built an automation to more effectively and efficiently prepare for prospect calls. “By aggregating insights across Salesforce opportunities, conversations in Slack and Gmail conversations, personal notes in Notion, and external market research, and consolidating into a presentation, we have upleveled our prep and discovery process to focus on deeply understanding and building strong relationships with the customer.

– Shaun Paga, GTM, Cohere

Getting started with North Automations Automations is available today to all North customers. To get started, follow these steps: Assess your agent landscape: Identify existing agents and their capabilities. Design orchestration workflows: Map business processes to agent sequences. Configure governance: Set policies for agent interactions and oversight. Deploy and optimize: Start with supervised autonomy, then expand.

Automations powered by North represent a fundamental shift in how enterprises approach workflow orchestration. This release marks a significant step forward in making agentic AI practical, scalable, and deeply integrated into daily business operations.

If you're interested in using North to accelerate your business goals, reach out for a demo .