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AI를 도입하면 어떤 일이 생길까요? 많은 팀이 처음에는 낙관적입니다. PoC 단계에서 챗봇이 규정 질의에 꽤 잘 답하는 것을 확인하기 때문입니다. 그런데 운영 확장을 시작하면 예상치 못한 곳에서 막힙니다. \"광고안이 이미지라서 텍스트 추출이 안 됩니다.\" \"약관 PDF 안에 표가 중첩돼 있어서 RAG가 의도와 다른 문단을 가져옵니다.\" \"통과/불통과 판정은 하는데, 근거 조항을 못 찾습니다.\" 이 세 문장은 결국 하나의 문제로 이어집니다. 데이터를 제대로 읽어내지 못하는 '전처리 단계'입니다. ‍ 전처리가 무너지면, 그 위의 모든 것이 흔들린다. AI 광고심의 파이프라인은 다음과 같은 단계로 구성됩니다. ‍ AI-OCR → 규정 RAG 검색 → 체크리스트 자동 생성 → 광고안 정합성 검토 → Evidence 매핑 → Guardrail ‍ 첫 번째 단계인 AI-OCR(DocumentParse)에서 광고 시안 내 구조와 시각적 정보를 분석하고, 이미지를 텍스트로 변환해 핵심 정보를 추출합니다. Heading, Table, Index 등 HTML 요소로 변환되어 다음 단계로 넘어갑니다. 이 단계가 불완전하면 이후 과정은 정확도를 보장할 수 없습니다. 이 지점을 해결하기 위해 업스테이지는 Document Parse 기반의 전처리 구조를 제공합니다. 이미지·PDF 형태의 광고안에서 텍스트를 추출하는 것을 넘어, 문서의 레이아웃과 구조(Heading, Table, Multi-column 등)를 인식해 RAG와 에이전트가 실제로 이해할 수 있는 형태로 재구성합니다. 단순한 OCR이 아니라, AI 에이전트가 '읽을 수 있는 데이터'를 만드는..."},"evidence_pages":[],"related_signals":[{"id":"edaa9519-0d66-47d2-bfee-cfe44b52ef01","url":"https://onlylabs.fyi/signals/edaa9519-0d66-47d2-bfee-cfe44b52ef01","source_url":"https://www.upstage.ai/blog/ko/2pyeon-api-ereokodeu-wanjeon-haebu","title":"2pyeon Api Ereokodeu Wanjeon Haebu","context":null,"kind":{"key":"post_published","label":"Writing"},"org":{"slug":"upstage","name":"Upstage (Solar)","category":"neolab"},"occurred_at":"2026-06-26T00:00:00.000Z","first_seen_at":"2026-06-26T20:26:31.240928+00:00","date_source":"page.visible_date"},{"id":"3acbd25b-4f2a-4909-8a68-f02daa27f54b","url":"https://onlylabs.fyi/signals/3acbd25b-4f2a-4909-8a68-f02daa27f54b","source_url":"https://www.upstage.ai/news/upstage-series-b-bridge","title":"Upstage Series B Bridge","context":null,"kind":{"key":"post_published","label":"Writing"},"org":{"slug":"upstage","name":"Upstage (Solar)","category":"neolab"},"occurred_at":"2025-08-20T00:00:00.000Z","first_seen_at":"2026-06-26T20:26:31.240928+00:00","date_source":"page.visible_date"},{"id":"579ee9b6-6b5d-4e7b-94a5-cd037cadc275","url":"https://onlylabs.fyi/signals/579ee9b6-6b5d-4e7b-94a5-cd037cadc275","source_url":"https://www.upstage.ai/news/upstage-fusic-partnership","title":"Upstage Fusic Partnership","context":null,"kind":{"key":"post_published","label":"Writing"},"org":{"slug":"upstage","name":"Upstage (Solar)","category":"neolab"},"occurred_at":"2025-04-03T00:00:00.000Z","first_seen_at":"2026-06-26T20:26:31.240928+00:00","date_source":"page.visible_date"},{"id":"be1e56a4-7f59-48c3-a31f-50c4bbd4903e","url":"https://onlylabs.fyi/signals/be1e56a4-7f59-48c3-a31f-50c4bbd4903e","source_url":"https://www.upstage.ai/news/upstage-intel","title":"Upstage Intel","context":null,"kind":{"key":"post_published","label":"Writing"},"org":{"slug":"upstage","name":"Upstage (Solar)","category":"neolab"},"occurred_at":"2024-06-07T00:00:00.000Z","first_seen_at":"2026-06-26T20:26:31.240928+00:00","date_source":"page.visible_date"},{"id":"bf2618ad-03e3-4df5-840a-09a26719157f","url":"https://onlylabs.fyi/signals/bf2618ad-03e3-4df5-840a-09a26719157f","source_url":"https://www.upstage.ai/news/upstages-13b-llm","title":"Upstages 13b Llm","context":null,"kind":{"key":"post_published","label":"Writing"},"org":{"slug":"upstage","name":"Upstage (Solar)","category":"neolab"},"occurred_at":"2024-01-08T00:00:00.000Z","first_seen_at":"2026-06-26T20:26:31.240928+00:00","date_source":"page.visible_date"},{"id":"6b5b74e0-a7ec-44cd-9595-30c36534af05","url":"https://onlylabs.fyi/signals/6b5b74e0-a7ec-44cd-9595-30c36534af05","source_url":"https://www.upstage.ai/blog/ko/2022-online-year-end-party","title":"2022 Online Year End Party","context":null,"kind":{"key":"post_published","label":"Writing"},"org":{"slug":"upstage","name":"Upstage (Solar)","category":"neolab"},"occurred_at":null,"first_seen_at":"2026-06-26T20:26:31.240928+00:00","date_source":"missing"}]}